Your brand is your other baby.
Let's give it room to grow.
Paid ads, search, conversion and retention. Built around how parents actually discover, trust and buy.
You make the thing they trust with their favorite person. We help them find it, choose it, and come back for more.
Baby brands have a different buying journey. The questions are personal. The research runs deep. And the right message can change with every new stage.
We connect your ads, your store and your follow-up around that reality. More of the right customers. Fewer missed opportunities between the first click and the next order.
Meet your growth departmentFrom the ad that stops the scroll to the email that brings them back. The whole journey deserves attention.
Meta and Google campaigns built around your products, your margins and the reasons parents choose you.
Useful content and relevant authority that help parents discover your brand through search and AI answers.
Find the friction, test the fix and make each visit work harder. From product-page clarity to the post-purchase offer.
Email and SMS that stay useful as families grow. The right message, at the right stage, for the next purchase.
One connected plan. Each channel makes the next one work harder.
See the packagesOne brand. From the first click to the next chapter.
The promise in your ad should carry through to your store, your emails and the next order. We manage the full funnel to keep your messaging and brand identity consistent, from first touch to lasting customer value.
Better ads bring the right parents in. A clearer store helps them buy. Useful follow-up gives them a reason to come back. See how those changes work together.
Brock.
A family. A business. Something you care far too much about to leave to chance.
I bring 8+ years of agency experience, with $30 million in ad spend under management. I built and led a six-person performance marketing team across paid media, conversion and lifecycle email before the agency was acquired in 2024.
Today, I’m the co-founder of Bambii, a baby sleep and feeding app, with my wife leading the project. We’re also raising two boys. Understanding parents is part of the work, and part of everyday life.
Other Baby brings those worlds together. Agency experience. Firsthand knowledge of the baby category. And a founder who understands what’s riding on your next move.
More about BrockStart with paid media. Add the pieces your brand needs. Every package builds on the one before it.
For brands ready to sharpen acquisition.
Paid acquisition with an organic engine.
Bring them in. Give them a reason to buy.
The full journey, from first click to next order.
Every plan adds 1% of ad spend above $1,000/day, across Meta and Google combined. Only the spend above that threshold attracts the extra fee.
Example: $2,000/day over a 30-day month = $60,000 in spend. The first $30,000 has no additional fee. The remaining $30,000 adds $300 to your monthly plan.
All prices in USD. Monthly service fees exclude advertising spend and third-party software. Scope and deliverables are agreed before we start.
Some things deserve a straight answer.
We focus on DTC baby and parenting brands on Shopify, doing $500,000 to $10 million in annual revenue. You have a product people already buy and want a more connected approach to acquiring, converting and retaining customers.
Yes. The $3,000/month plan covers Meta and Google advertising. Search, CRO and retention are added through the higher packages. We’ll help you choose based on where the opportunity is in your business.
It applies to every package, and only to combined Meta and Google spend above the equivalent of $1,000 per day in the billing month. In a 30-day month, the threshold is $30,000. Spend $60,000 and the extra fee is $300. Spend $30,000 or less and there is no extra fee.
No. The published prices are service fees. You pay advertising platforms and any required software, such as Intelligems, AfterSell and Klaviyo, separately. We’ll agree the scope and tools with you before work begins.
Answer engine optimization means making your content useful and understandable when parents ask questions in AI-powered search. We combine clear, relevant blog content with authority-building work. Placement in a search result or AI answer is never guaranteed.
Brock is the co-founder of Bambii, a baby sleep and feeding app, with his wife leading the project. He founded Other Baby to bring his agency experience and firsthand knowledge of the baby category to other brands. The connection is firsthand category experience; services don’t include access to Bambii’s customer data or an implied endorsement.
Tell me about your brand, what’s working and what’s getting in the way. We’ll figure out whether Other Baby is the right fit.
Online booking opens soon.